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Strong teeth strong ambitions

Dabur Herbal toothpaste wins Best Marketing Campaign

Strong teeth strong ambitions

With deep-rooted knowledge and rethinking herbs to benefit modern lives; Dabur International’s Dabur Herbal toothpaste range bagged the ‘Best Marketing Campaign’ at the Beauty World Middle East Awards 2020. The brand competed alongside renowned FMCG brands in the region.

With a legacy spanning close to 14 decades, Dabur has been on a quest to reintroduce herbs’ benefits. Amalgamating ancient knowledge with modern sciences to produce an array of offerings that suit modern lifestyles, the Dabur’s Herbal range of toothpaste boasts unique blends of specialized herbs that cover all common dental segments care. With its herbal expertise, this fluoride-free range reigned the consumer minds with its ‘Strong Teeth Strong Ambition’ campaign.

Announcing the win Rohit Jaiswal, COO of Dabur International said; “As consumers get more and more mindful about personal care, buying patterns reveal that there is a visible inclination towards natural solutions for everyday needs. Oral care is an integral part of daily hygiene. We are glad that our ‘Strong Teeth Strong Ambitions’ campaign successfully communicated natural Oral care solutions’ benefits. As we aspire ‘billion smiles’ Dabur Herbal is already the region’s favourite with a 16.5% volume market share* and this award seals the deal.”

Knowing how chemicals thrive in almost every consumer product around us, Dabur International’s quest for natural yet effective oral care is recognized and embraced in the region. The Oral Care range of products is built on a strong foundation of nature-based ingredients with the efficacy of ancient herbs such as Clove, Neem, Blackseed, Basil, Olive, Lemon, Mint and Licorice Root. The brand highlights that it does not contain fluorides or harmful chemicals and offers optimum dental care.

Sharing more on the Beautyworld Award, Vineet Jain, Head of Marketing, said, “The Award is a testimony of the growing popularity for trusted natural ingredients. Formulations that are devoid of harmful chemicals and yet provide complete dental hygiene benefits are winning market shares. A graph that’s on an upward trend in terms of consumer base and a people’s choice award like Beautyworld Middle East assures that Dabur International is spreading smiles and fulfilling ambitions whilst caring for health and hygiene.”

Dhruv Sharma, Category Head of Oral Care added, “Dabur International’s ‘Strong Teeth Strong Ambitions’ campaign reinforces that whether it is your ambition or your teeth, both have to be strong. We believe inner strength is what drives people to achieve their ambition and is a culmination of a healthy mind and body in which good dental hygiene plays a significant role.”

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