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Purina & Unleashed offer up to CHF 50,000 to startups

CHF 50,000 to startups with impactful innovations in pet care

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Purina & Unleashed offer up to CHF 50,000 to startups

Global pet food leader PURINA is offering up to CHF 50,000 through a competition open for startups in Europe, the Middle East, and North Africa, being implemented in collaboration with Unleashed: a unique acceleration program that helps grow disruptive pet care startups that integrate science and technology to offer innovative products or services to meet the needs of dogs and cats, and their owners. Applications for the first call will close on March 31st. 

A Nestlé Purina multi-disciplinary team will also support eligible startups to validate their concepts within six months; and get access to a wide range of competences, including training, learning, and networking opportunities.

“Unleashed contributes to building an ecosystem in pet care where experts and innovators come together to help promote pet health and wellbeing, creating better lives for pets and the people who love them,” said Sergej Pracevic, Business Executive Officer Nestlé Purina in the MENA region. 

Unleashed already leverages Nestlé Purina’s Research and Development expertise and its commercial reach to foster selected startups’ growth. Since July 2020, the program has been giving startups access to pet health and nutrition expertise, proof of concept funding, and established commercial networks.

Unleashed sprung from the Nestlé R&D Accelerator in Lausanne, Switzerland, which was established to help rapidly translate innovative ideas and concepts into new products and services across business categories by providing scientists, students and startups with access to Nestlé R&D expertise and infrastructure.

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