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‘Operation 300bn’

Ministry of Industry and Advanced Technology’s new strategy endorsed by private sector enterprises large and small

‘Operation 300bn.’

The launch of the Ministry of Industry and Advanced Technology’s new strategy, ‘Operation 300bn’, has received an overwhelmingly positive response from businesses based in the UAE.

Officially announced on Monday (March 22) by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, the strategy – so-called because it aims to raise the manufacturing sector’s contribution from Dh133 to Dh300 billion over the next 10 years – has been endorsed by an array of businesses covering the spectrum of the UAE’s industrial sector. Among those expressing their enthusiasm for the new strategy, which creates a framework for an industrial model underpinned by advanced technology, were:

Mohammed Hussein Alshaali, Chairman of Gulf Craft: “The launch of the Industrial Strategy “Operation 300bn” by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, represents a significant milestone for all UAE based industries, as it brings with it unlimited opportunities for growth and development and offers national brands a powerful platform to strengthen their global presence and competitiveness. Gulf Craft has achieved remarkable milestones over the past four decades and managed to assert the UAE’s position as a leader in the boat manufacturing industry on the global scene.

The launch of the industrial strategy ‘Operation 300bn’ will further amplify the existing advanced boat manufacturing infrastructure in the UAE, boost the sector’s productivity and attractiveness to young talent, and ultimately increase its contribution to the industrial sector’s annual GDP.”

Naser Bustami, General Manager of Stevin Rock: “The launch of ‘Operation 300bn’ is the most exciting development for the UAE’s industrial sector since the formation of the union 50 years ago this year. Stevin Rock, one of the largest quarrying companies globally, takes enormous pride in its involvement in some of the greatest landmarks in the UAE, including Burj Khalifa, the Dubai Metro, Palm Jumeirah, Emirates Palace, Abu Dhabi and Dubai Airports, along with many others.

We are looking forward to helping the UAE reach the targets it has established in its strategy and continuing our contribution to the country’s GDP and the amazing development of the UAE over the next 50 years and beyond. We congratulate the Ministry of Industry and Advanced Technology to launch this new strategy and wish it every success in the coming years. We look forward to playing a leading role in realising the aims and objectives of ‘Operation 300bn.’”

Mohammed Al Mutawa, CEO of Ducab Group: “The ‘Operation 300bn’ national industrial strategy truly reflects the enormous opportunity ahead of us as a society. It recognises the vital contribution that industrial entities already make to the UAE’s economic growth and diversification while taking our shared ambitions further. An emphasis on product innovation, the application of advanced technology, and upholding the highest international safety and quality standards must continue to be hallmarks of ‘Made in UAE’ industrial products.

The initiatives outlined under the Operation 300bn strategy will enable more organisations—of all sizes—to embrace these values and accelerate their realisation.  At Ducab Group, we have been proud to be a part of shaping the UAE’s industrial landscape while taking ‘Made in UAE’ products to the world for over 40 years. We look forward to being an active contributor to the programmes being rolled out by the Ministry of Industry and Advanced Technology as part of this comprehensive strategy.”

Abdallah Massaad, Group Chief Executive Officer

“As a UAE-based company that has grown to become a global household name brand in the space of 30 years, RAK Ceramics is only too aware of the importance of having a strong industrial strategy that supports local businesses and facilitates their expansion internationally. We are looking forward to contributing to – and benefitting from – the second pillar of the Ministry of Industry and Advanced Technology’s strategy, which commits to scaling up industries where the UAE already enjoys a competitive advantage. Operation 300bn represents a major shift in the country’s industrial model and is especially significant coming as it does in the year of the UAE’s 50th anniversary.

RAK Ceramics has been proudly flying the UAE’s flag since 1989, and ‘Operation 300bn’ will enable us to further develop our influence as one of the world’s leading ceramics and sanitaryware brands. We extend our warmest congratulations to the Ministry of Industry and Advanced Technology on the launch of their new strategy.”

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