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HP announces new Latex printer portfolio

Equips PSPs to meet changing market demands with new HP Latex 700 and 800 Printer series

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HP announces new Latex printer portfolio.

HP Inc. (NYSE: HPQ) has introduced a range of new Latex large format print solutions to help print service providers diversify their offerings and meet more challenging customer needs. After a year of business disruption across the large format industry, the HP Latex 700 and 800 series brings a suite of features that enable PSPs to be more agile, tackle ambitious projects and take on the highest value work. The new portfolio also delivers fast workflows that help businesses hit deadlines while sharpening their sustainability edge.

“When you think about HP Latex, imagine the unique ability to say yes to every customer request, regardless of fast-changing schedule or application demands. Help meet deadlines with an undisputable operator and environmental safety, as, with HP Latex, every signage & decor decision becomes a sustainable one,said Guayente Sanmartin, General Manager, Large Format Business, HP. The new Latex 700 and 800 portfolios will allow PSPs to win big by navigating customer challenges in the next normal and embracing more ambitious projects – safe in the knowledge their work will deliver.”

The new HP Latex range consists of four devices – the HP Latex 700 and 800, and the HP Latex 700W and 800W offer white ink capability for the first time in this category. The whitest white ink is available on the market that does not yellow over time[i], enabling print businesses to produce neater outlines and add more contrast to darker supports.

Meanwhile, updated printheads possessing more nozzles and producing speeds of up to 36 m2/hr (388 ft2/hr) allow the HP Latex 800 and 800W to offer 50% higher productivity levels compared to previous HP models. Print jobs executed on the new 700/800 Series will deliver vivid colours and finer image and text details, even at faster print speeds. Operationally, HP PrintOS also enables PSPs to monitor and control their print fleet using a cloud-based interface they can use virtually anywhere, anytime.

Recent HP research reveals that 85% of PSP customers now demand sustainable products and practices.[i] To meet this requirement, the new Latex products continue to build on HP’s long-lasting commitment to sustainable printing.

All four devices in the HP Latex 700 and 800 series use the HP Eco Carton – a cartridge made with cardboard material, reducing the amount of plastic used by 80%. HP’s water-based inks are also kinder to the environment.

Improved HP Latex Print and Cut Plus

In related news, HP has also introduced an updated Latex Print and Cut portfolio that is fully compatible with the Latex 700 and 800 Series. [i] Equipped with the latest Raster Image Processor (RIP) software and completely new contour cutters, the devices allow for improved usability – making jobs easier and more intuitive than ever for signage and decorative printed applications.

The HP Latex Print and Cut Plus Portfolio include the following products:

  • HP Latex 335 Print and Cut Plus Solution
  • HP Latex 315 Print and Cut Plus Solution
  • HP Latex 115 Print and Cut Plus Solution
  • HP Latex 64 Plus Cutting Solution
  • HP Latex 54 Plus Cutting Solution
  • HP Latex 54 Basic Plus Cutting Solution

Updated features include optimized cutting accuracy through the enhanced Optical Position System (OPOS) configurations. As part of this improvement, the HP cutter reads the black inner lines along with the job. It carries out additional measurements, further aided by new HP barcodes located on the printed sheets to identify jobs. Cutting on the new Latex 64 and 54 Plus Cutting Solutions is enhanced by a higher cutter downforce of up to 600gr. This provides the necessary pressure to deliver accurate cutting performance even on thicker media.

The user experience on the coloured touch screen interface is highly responsive and includes an improved menu, making the entire solution simple to work with. The media basket also features a refined design and now has a smaller footprint when folded, enabling businesses to make better space use.

Revamped HP PageWide XL 

Completing the announcements from HP are the new additions to the HP PageWide XL suite of large format print solutions. Aimed at enterprise and mid-market companies and print repro houses serving the architecture, engineering and construction industries, the new HP PageWide XL devices provide fast, simple, and secure solutions.

The new range includes the following printers:

  • PageWide XL 3920 MFP
  • PageWide XL 4200 Printer and MFP
  • PageWide XL 4700 Printer and MFP
  • PageWide XL 5200 Printer and MFP
  • PageWide XL 8200 Printer

For IT managers and CAD designers at enterprise and mid-market businesses, security is a major priority. The new PageWide XL solutions respond to this with new features to protect businesses in an increasingly connected world; including HP SecureBoot, Whitelisting and HP Connection Inspector – making the new PageWide XL range the world’s most secure large format printers.

Availability

The HP Latex 700 and 800 Series, the updated HP Latex Cut and Print Plus Solution, as well as the new additions to the PageWide XL portfolio, are expected to be available from all major markets starting February 2, 2021.

[i] Based on a comparison of published security specifications commissioned by HP and performed by Sogeti in September 2020. According to IDC, the HP PageWide XL portfolio and competitors’ comparison represents the majority market share of LED and UV-gel printers worldwide as of 2019. Comparison matrix and further details available upon request.

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